The number.And what it actually covers.
Review activity over the available date ranges. Keep the period, record type and status context in view when interpreting a change.
See the detail in context ↓See what the number means.
People who started a conversation.
This sample counts captured enquiries, not website visitors.
Sample values illustrate definitions; they are not customer results.Fictional business and sample data. Explore the idea here; configure your business in your workspace.
Here’s where it
makes a difference.
A short current period should not be treated as a full previous month. Review the same time span and account for when enquiries and quote outcomes were recorded.
Periods & context,
with a clear next step.
Choose a reporting range that answers the business question you have.
Check what the metric counts and how recorded dates affect the result.
Compare like-for-like periods and inspect the underlying work before drawing a conclusion.
The detail that matters.
Reports depend on accurate business records. Missing dates or stale statuses can limit what a comparison tells you.
More room for the
business you want to build.
Bring your services, your questions and your ambitions. We’ll bring the platform.